The main goal of the project ADNICH is to increase cross border cooperation for audience development, by promoting the enhancement of intangible assets of the three countries and organizing new forms of experiential and cultural products. The project proposes the creation of a South Adriatic Network between Italy, Albania and Montenegro, with theatre residences and workshops involving local communities, aimed at developing joint productions to be promoted within an International Festival of Experimental Theatre. The goal is to create a new territorial brand based on arts and cultural tourism.